Keeping Press Releases Interesting

Most press releases are boring and don't appeal to the general public and many don't even appeal to the editors they are written for. The key to writing a good press release is to make it interesting from the start. A bad title or first paragraph can destroy a great press release. Here is the first paragraph and title of one that is different.

LogicBright CRM writes:

LogicBright CRM Fights the Software Obesity War

The obesity epidemic rages on and costs billions of dollars annually; one company is trying to put a stop to the obesity – in software at least. LogicBright CRM is fighting the software obesity war (SOW) by providing small businesses with a faster, lighter contact and lead management system that will save them money.

As you can see, this release takes a different approach to their announcement. They could have just said, "We have this new small business crm software" but instead they made it interesting and creative.

The Top 3 On-Demand CRM packages

Most growing companies find themselves in need of Customer Relationship Management (CRM) software at some point. Choosing the right one can be tricky and there are more things than just cost to consider.

Here are three hot CRM companies and how they fair against one another.

Sales Force – This is the front-runner for On-Demand (website based) CRM. They cater mostly towards large corporations but recently added a small business version.

Pros: They are one of the most robust CRM packages out there and have good tech support. They offer good mobile support for Blackberry and Palm OS.

Cons: Although they cost around $15/per user per month for the first year, after the first year their cost triples! Their software is so robust that for most small businesses it is confusing and may require extensive training to utilize properly.

LogicBright CRM – This is the new kid on the block. They show a lot of potential for the SMB market since they are only catering to this market.

Pros: Logicbright.com is by far the easiest and least expensive CRM’s out there. Their cost is $20/user per month and extra disk space can be purchased if you wish to use the CRM more as file-sharing software. Since it is easy to use there is little training required.

Cons: LogicBright.com is a new product and hasn’t proven itself yet.

Sugar CRM - After coming out a couple of years ago, they have launched an impressive amount of add-ons and changes.

Pros: Lots of customization if you have on staff programmers, everything is open-source. They also have on-site options if you wish to house your own servers. Great for medium to large sized companies.

Cons: Focused too much on larger companies with their pricing ($50/user per month) and their features.

There are plenty of other CRM options on the market. Most are either designed for very small businesses such as ACT! or for large corporations such as Siebal. If you are a business in the 5-10 user range I would recommend trying out logicbright.com.