Wednesday, January 21, 2009

Going green, and saving green, with Managed Print Services

It is no secret that one of the easiest ways to save your business money is to run more efficiently. This applies to all aspects of your business, but the printer and copier fleet is commonly overlooked. Many companies simply track the cost of toner, and that can yield a large amount of savings on its own. But the savings can go much beyond toner alone. Managed Print Services (MPS) paired with eco-friendly; super efficient printers, can save money on paper, energy, toner, reduced downtime, increased productivity and more.

MPS, like the name implies; basically means you rely on a specialized IT company to help plan, implement and service your printer fleet. The advantage of having your printing network planned and managed by one vendor is that it saves a substantial amount of time fixing IT problems, ordering toner and implementing new document management systems. Imagine never having to order toner and the time saved by only having one invoice to deal with every month; now this is being efficient.

Another way of being more efficient is choosing an eco-friendly printer fleet. Eco-friendly printers, such as Kyocera, can save up to 40% on energy costs when compared to other market leaders. They can also save you money on consumables. Using less toner and drum units reduces money and waste while helping the environment. The reduced waste is one reason Kyocera won the prestigious, MicroScope Award for Channel Excellence (ACE) as Environmental Company of the Year in 2008.

It isn’t only about reduced waste; it is also about reduced downtime. Nothing costs a company more money than downtime. When it comes to reliability, not all brands are created equal. For instance, the Kyocera KM-8030 printed 2 million pages with no unscheduled service required. In fact, it only got a paper jam once every 166 thousand pages. Brands like Kyocera are more reliable and have reduced cost per prints which is why H&R Block has 10’s of thousands of them nationwide.

Finally, if you really want to increase your savings and decrease your impact on the environment, implement a document management system. Even the simplest document management systems will reduce paper and toner consumption and increase productivity. Document management will reduce the time spent on filing and retrieving documents and make documents more accessible – no matter where you and your employees are.

The opportunity to save money and help the environment is obtainable. Even if your business’ printers are new and you believe you have an efficient printer fleet having an outside MPS vendor may help you see the base of the iceberg more clearly. Many times a MPS provider will analyze your network and printer fleet for free resulting in little to no risk of saving your business money.

A Step-by-step Guide to Online Marketing

As companies seek to find more effective, and less expensive, marketing methods, online marketing stands to see the biggest increase. Businesses already spend more on online marketing than they do on Radio and is set to surpass magazines by 2010 (ZenithOptmedia, 2007). However, you can do many things to make sure your website is not lost in the clutter. Below are the top actions your business can take to increase your website exposure and increase your ROI.

1) Maintain and improve your website

Unless your business has an endless marketing budget then you need to rely on your website’s quality to drive traffic to your site. This is the basic of search engine optimization (SEO). A high-quality website doesn’t just mean something that looks pretty. It means that you have text that engages the reader, contains your keywords, and can be found by Google and other search engines. Simply put, your website needs to be designed to current industry standards with special attention to the basics like page titles, meta descriptions, accessibility, and navigation.

2) Build web presence

Once your website has the basics down you can concentrate on promoting it. Depending on your product you may want to utilize viral media sources like YouTube, MySpace or Twitter. These can be great for B2C type product lines if used in conjunction with directory placements, online press releases, online trade publications, forums and article submissions. The key is to get as many quality links to your website as possible; this will increase your search rankings. The higher your rankings are, the more traffic you will get.

3) PPC advertising

There are several PayPerClick options to choose from. The largest network consists of Google AdWords. You may have noticed these ads when you search for a product on Google and there are “sponsored links.” Adverisers pay to see their advertisement there when you search for certain keywords. This can be a very effective method to drive traffic to your website.

Note: PPC advertising is getting more expensive because of the dramatic increase in competition over the years. This could also reduce the effectiveness of your campaign if it is not monitored closely.

4) eNewsletters

Sending out eNewsletters can be a very effective way of staying in front of leads and existing clients. There are a couple of basic guidelines when sending an eNewsletter.

  • a) Frequency – Choose a frequency that makes sense. If you email them too much it will reduce the effectiveness of all the newsletters

  • b) Content – Don’t send a newsletter for the sake of doing it. Provide your mailing list with something of interest and they will thank you for it.

  • c) Unsubscribe – Make sure your newsletter has an Unsubscribe option. It will help you maintain an email list that is of the highest quality and reduce bad feedback.

  • d) Compatibility—There are countless email programs. You need to make sure that your eNewsletter looks acceptable in the major ones like Outlook, Gmail, Hotmail and Yahoo.

5) Campaign evaluation

One of the most important part of making an online marketing campaign is measuring its results. Keeping track of keyword rankings, incoming leads, new website traffic, and sales are among the most important indicators to a successful campaign. Since online media is usually fast moving and contains many traceable activities you should be able to track the success of your campaign with much greater detail than any other media.

Please visit Tekniq Data for quality website design in the Kansas City Metro.