Recently, I conducted an experiment by using twitter heavily to drive people to my website. When I say heavily, I mean really heavily. I got over 900 followers in 5 days and posted over 170 posts, many of contained links to fun content on my website.
To do this, I simply searched for random people and b2b companies that focus on contact management for small businesses, and added them to the people I was following. In turn, about 50% of them followed me back. It was pretty easy, but very time consuming.
What I found was people were eager to follow tweats and become my friend, even sending private messages to chat, but when push came to shove it didn’t drive many people to the website. Furthermore, the traffic it did create wasn’t good traffic. It drove a small amount of people to the site that viewed the page I posted to them and no other pages.
The problem with Twitter when it comes to driving traffic is you cannot easily target people who would be interested in your website. By not having a way to target people based on interests it is simply not worth the time to use Twitter as a traffic driver. In fact, like every online trend that has SEO implications, I was flooded by messages of marketing people trying to do the same thing as me. This obviously dilutes the market place.
My suggestion is to wait for the next Twitter to come along and be one of the first people involved. The traditional ways of driving traffic to your website; word of mouth, forums, advertising, blogs and SEO give you more bang for your time.