Monetizing your website with limited traffic

Making money off of your website is not an easy task, but it can be done. The easiest and fastest way to start making money is to sign-up with an advertising network. One type of ad network is pay per click (PPC), such as Google AdSense. Other networks are pay per impression (CPM) like Burst Media or Tribal Fusion. The problem with the later is you need a substantial amount of traffic to make any money. Sometimes you will need a lot of traffic just to sign up with them.

So what can you do if you are like the rest of us but don’t have a whole lot of traffic?

1) Pick your niche

Sometimes websites are so focused that getting a single click from a Google advertisement can make you $10. The problem is that these opportunities are few and far between. Keywords that have to do with legal issues such as Mesothelioma (asbestos disease) can pay up to $25 a click. Other business products such as newsletter software, small business CRM, and even brand names can net you a lot of cash.

2) Build your site properly

If you focus on building your website properly, provide good content and generally follow good practices you may find your website having a nice Google page ranking. If you have a page ranking of 4 or higher, you can probably sell ads on your site that are focused on SEO.

For example. LogicBright, small business contact manager, wants to appear higher on Google's search results. So they purchase a advertisement, in the form of a text link, that contains their keywords. LogicBright will not get any traffic from your small website, but the SEO benefit is there and they may be willing to pay $25 a month or more for higher page ranks.

3) Offer paid reviews

If your website is a blog or a website that can fit reviews, you may be able to make money by posting paid reviews on your website. Some companies such as PayPerPost will allow you to join their network to find these opportunities. You are usually provided with all the product information you will need and in many cases it won’t take long at all to make some money. The biggest requirement these sites have is that your page ranking is decent and you make regular updates.

So you see, you don’t need to rely on high-traffic anymore to monetize a website. The best part about it, is all of these things can help you build your traffic as a result of promoting your website in certain channels.

A Step-by-step Guide to Online Marketing

As companies seek to find more effective, and less expensive, marketing methods, online marketing stands to see the biggest increase. Businesses already spend more on online marketing than they do on Radio and is set to surpass magazines by 2010 (ZenithOptmedia, 2007). However, you can do many things to make sure your website is not lost in the clutter. Below are the top actions your business can take to increase your website exposure and increase your ROI.

1) Maintain and improve your website

Unless your business has an endless marketing budget then you need to rely on your website’s quality to drive traffic to your site. This is the basic of search engine optimization (SEO). A high-quality website doesn’t just mean something that looks pretty. It means that you have text that engages the reader, contains your keywords, and can be found by Google and other search engines. Simply put, your website needs to be designed to current industry standards with special attention to the basics like page titles, meta descriptions, accessibility, and navigation.

2) Build web presence

Once your website has the basics down you can concentrate on promoting it. Depending on your product you may want to utilize viral media sources like YouTube, MySpace or Twitter. These can be great for B2C type product lines if used in conjunction with directory placements, online press releases, online trade publications, forums and article submissions. The key is to get as many quality links to your website as possible; this will increase your search rankings. The higher your rankings are, the more traffic you will get.

3) PPC advertising

There are several PayPerClick options to choose from. The largest network consists of Google AdWords. You may have noticed these ads when you search for a product on Google and there are “sponsored links.” Adverisers pay to see their advertisement there when you search for certain keywords. This can be a very effective method to drive traffic to your website.

Note: PPC advertising is getting more expensive because of the dramatic increase in competition over the years. This could also reduce the effectiveness of your campaign if it is not monitored closely.

4) eNewsletters

Sending out eNewsletters can be a very effective way of staying in front of leads and existing clients. There are a couple of basic guidelines when sending an eNewsletter.

• a) Frequency – Choose a frequency that makes sense. If you email them too much it will reduce the effectiveness of all the newsletters


• b) Content – Don’t send a newsletter for the sake of doing it. Provide your mailing list with something of interest and they will thank you for it.


• c) Unsubscribe – Make sure your newsletter has an Unsubscribe option. It will help you maintain an email list that is of the highest quality and reduce bad feedback.


• d) Compatibility—There are countless email programs. You need to make sure that your eNewsletter looks acceptable in the major ones like Outlook, Gmail, Hotmail and Yahoo.

5) Campaign evaluation

One of the most important part of making an online marketing campaign is measuring its results. Keeping track of keyword rankings, incoming leads, new website traffic, and sales are among the most important indicators to a successful campaign. Since online media is usually fast moving and contains many traceable activities you should be able to track the success of your campaign with much greater detail than any other media.

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